I like my coffee freshly ground, black, strong, and on the bitter side of things. Some sugar would certainly help with taste but I have no problem taking it without any sugar at all.
I prefer our local Bornean coffee, and also Javanese coffee. I like arabica too. We have easy access to 'Kopi Luwak' or civet coffee inexpensively too. "Fox Sh*t Coffee" we call it. They are all good, but why pay for those when the local Bornean coffee is as good but cheaper..
I once tried one of those weird imported coffee pack things, and they taste like black water. It's lost its aroma like 10 years ago. Never again.
Starbucks is not for me; they're overpriced, and taste nothing like coffee but the environment for drinking in is nice I'll give that.
P.S. fun fact, I started drinking coffee at about 4 years old. We all did. In kindergarten, they regularly brought in drinks for us kids. One was a chocolate malt Milo, and the other is our local coffee. Guess which one I regularly lined up for? And we're bouncing off the walls in class after that.